Similar to the Hunger Games, the odds are rarely in your favor when it comes to running a small business. In fact, nearly 50% of small businesses go under before their fifth year is complete.
But why is that?
Depending on who you ask, small business failures can be attributed to a lack of leadership, too much overhead, or inadequate marketing. We’re here to focus on the latter.
Are you making creative ads designed to grab the attention of consumers? What message are you sending them? Are you sure your marketing efforts are making a difference in your lead generation?
We are here to help. Keep reading for everything you need to know about how to develop effective advertisements.
Understand Your Target Audience
Before you can start planning or implementing creative ads, you need to do a little research. The better you understand your target market, the easier it will be to craft a compelling and effective marketing message.
Your target market or audience consists of the consumers who are most likely going to invest in your products or services. In essence, your business was created to cater to these people.
What key demographics define your target audience? What inspires them? What problems do they have for which you can provide solutions?
Choose a Path Between Brand Awareness and Product Awareness
The next step in making creative ads is deciding upon an angle. Do you want to increase your brand awareness or focus on product/service promotion?
The angle you choose will dictate the marketing message your digital marketing campaign is centered around. If you’re trying to improve your brand awareness, it’s about establishing your brand identity to better relate to your target audience. How can you present your business in a way that consumers feel drawn to your brand?
If your goal is to create ads designed to sell a certain product, the name of the game is product promotion. You need to make an ad that instills a sense of value in the product. Show consumers how your products can improve their lives.
Use High-Definition Images
When you create ads, quality must be among your top priorities. Low-quality images and videos will fail to generate leads. Consumers will relate the quality of your ads to the quality of your products or services.
Hire a professional photographer or videographer if you don’t have the skills or equipment to take high-quality images and videos. If you make an ad on your own, you can find editing software online. For example, take a look at this free online background remover.
Create a Compelling Call to Action
Finally, creative ads will only generate leads if there is a call to action. CTAs compel consumers to take action based on the marketing message contained in your ads. Calls to action can encourage people to:
- Subscribe to email lists
- Follow social media accounts
- Take advantage of discounts on specific products
- Take advantage of a limited-time promotions
- Request a free quote or consultation
- And more
Creating a sense of urgency is the key to making an effective call to action. Consumers need to feel motivated to follow through with the action.
Want to Make More Creative Ads?
What are you trying to accomplish with your marketing campaign? Whether you’re looking for brand awareness or product awareness, follow the tips listed above to make create ads that will generate leads for your business.
For more marketing tips and business guidance, stick around. Our blog is full of content created to help entrepreneurs like you.