Features that Define a Great Mobile App

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There is no chance your mobile application will succeed if you fail to pack it with a sufficient amount of handy features that will make your user experience a breeze. As the mobile app market gets inundated with all sorts of products, it becomes harder for new apps to get noticed by potential users. But what should you do to make sure your application won’t end up gathering dust on the outskirts of an app store? Well, you might be thinking that the most important task your app should perform is generating profits and helping you grow your business. While this all is good and well, you should try and go beyond money-making and give value to people using your app. But what actually makes a great app present value to its users? Great page load time of your app in combination with the user-friendly, uncluttered interface and a bunch of useful features will definitely help you ensure your digital product is a success.

So, below is a quick breakdown of the most important characteristics of an application that stands out from the crowd. And for more detailed information about mobile app development, see another useful article at https://litslink.com/services/app-development.

User Interface

The first thing that can upset your customers and put them off installing your app is a poorly designed user interface. To ensure a smooth app, take care to create a laconic, consistent-looking design that won’t distract users from app’s important features. Make sure not to clutter your interface with the elements that don’t add to a comfortable user experience. Provide different visual importance to primary and secondary buttons, organize text in the most digestible way possible, use relevant and logical iconography, and use contrast to guide your users through the app interface.

Performance

Another thing that annoys the hell out of your users is poor performance. Now that apps are being churned out with the speed of light, no one is going to waste time on an app that crashes, freezes, and shuts down at the most inopportune moment. Not to disappoint your users, make sure to optimize your app for different types of screen. It’s also a good idea to design multiple versions of the layout to enable users to easily scale and resize your application.

Furthermore, it’s extremely important that your app doesn’t take forever to load. App users are impatient and choosy these days. They are reluctant to wait longer than five seconds until your app fully loads. It comes as no surprise that slow load times are now considered the major killers of your app popularity and success. With this in mind, take care to invest enough time and costs in optimizing and testing your app.

Of courses, some complex applications may take a little longer to load, which is normal given the amount of data they need to process before starting up. Should it be the case with your app, consider taking your users to the loading screen. This trick is widely used to keep users occupied while the app is being loaded.

Customer Support

Your users can have questions about how to use or download your app. They also might want to report some bugs or technical issues so that you address them. To be able to handle your user requests and answer questions in a timely manner, make sure your customer support is up to par. For this, you don’t need to implement any sophisticated features. You can go with a simple in-app messaging tool like live chat. Using a chatbot can be a great option to quickly respond to your users’ requests and questions. That being said, users admit they don’t like it when customer support sounds like a machine, and they often find themselves frustrated at the default answers automatically generated by a chat bot. With this in mind, you’ll want to give your customer service some human touch.

To keep customer churn to a minimum, empower your users to easily cancel their subscription whenever they see fit.  Also, utilize push and in-app notifications when replying to your users’ messages and consider using the automatic follow-up system in prioritizing support tickets.

Compatibility

Undoubtedly, you want to create an app capable of running on many different types of devices. To let our users get the most out of your product, try to make your app compatible with as many potential device configurations as possible. Also, pay close attention to the features of your chosen app distribution platform and the guidelines of the app store you’re planning to which you’re planning to submit your app to. Avoid using unfamiliar features that don’t fit into the framework of your mobile platform and may get in the way of your UX.

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