Around 71% of U.S businesses use Instagram for their organization, which shows it’s an effective marketing tool.
Building your Instagram page is key for reaching new audiences and engaging with your current customers. But navigating the platform can be overwhelming, so it’s important to know the basics. Luckily, once you know the insider tips, you’ll improve your Instagram game and drive sales.
Perhaps you’re currently in this situation and you’re not sure where to start. Sounds like you? Don’t worry; here are Instagram marketing tips to know.
1. Switch to a Business Account
When you’re using Instagram for businesses, it’s important to have the correct account. If it’s currently on a personal account, head to your settings and click “Switch to Business Profile” to get started. This lets you tap into a wealth of Instagram benefits such as letting followers contact you instantly like they would via a website.
You can also access the platform’s analytical tools, which display your impressions and reach.
2. Improve Your Hashtag Game
Anyone using Instagram knows the importance of hashtags. If you’re not sure where to start, use the platform’s Discovery feature to enter your industry and see the top hashtags. Note, you can use 30 hashtags maximum so be selective.
3. Use Instagram Stories
Instagram marketers love Stories as it lets you share a glimpse into your daily life, whether it’s behind-the-scenes content or to humanize your brand. You can also make your Story interactive by adding polls and a Q&A option where you can engage followers. And use Instagram Live to chat with an industry giant or chat with your audience.
Further, it’s important to reply to comments and DMs as it shows your community that you care and appreciate them following you.
4. Offer Giveaways
One of the top Instagram marketing ideas is to offer giveaways. This is where you give gifts to your followers while promoting your product.
Aside from benefiting your audience, it also boosts your page, which will further your audience. For instance, ask your followers to tag three friends or upload a photo with your brand-specific hashtag to enter the competition.
5. Post Consistently
In all areas of life, the key to success is consistency. Because of this, you should create a content calendar as it will keep you organized and ensure you’re posting on time. Although it feels overwhelming, you should learn how to repurpose existing content for Instagram, especially if you’re running low on ideas.
You should also experiment with a mix of videos and posts to keep your page engaging.
Use These Instagram Marketing Tips Today
Hopefully, after reading this article, you’ll implement these Instagram marketing tips into your latest strategy.
There are many ways you can elevate your Instagram game by hosting giveaways and using Stories to directly chat with your followers. You should also experiment with hashtags and be consistent so you steadily grow your business’s page. Good luck!
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