As a company, you want to be sure that every marketing channel you invest in is producing results. Instagram is an expected choice because it provides great chances to assist your company to grow brand awareness.
Instagram has reached a key milestone in terms of usage in the last year. The platform now has over 1 billion monthly active users and it’s the second most popular social media network.
This should tell you that you need to do everything you can to take advantage of this marketing channel to boost your brand image. So, let’s have a look at how you can achieve that.
Use hashtags wisely
Postings with only a single hashtag receive 12.6 percent higher engagement than those without one. This is something you have to know in order to understand the importance of hashtags.
However, Instagram hashtags can help you with more than merely raising your interaction rate. In Instagram’s algorithm, an engaged audience is more likely to share your posts with their family and friends, enhancing your reach and brand image.
That’s why conducting hashtag research can help you expand your Instagram reach. You need to know how to choose hashtags for Instagram that are good for your business.
You’ll be able to add up to thirty hashtags per post to enhance the exposure and searchability of your posts if you have a custom list of hashtags. This way, you’ll get to promote your business to people who are interested in your products and services if you employ the proper hashtags in your Instagram captions.
So, keep in mind that it’s important to choose the right hashtags that will get you the traffic you need.
Consistency in terms of content
Consistency is the key to boosting your brand’s recognition on Instagram. Your content must be consistent with your brand’s overall personality. Images and content that are relevant to your brand’s goals should be posted.
As soon as customers arrive at your Instagram page, users should be able to tell what your brand is about. Any post you submit to your Instagram account should inform visitors about your company’s services and beliefs.
Instagram is awesome because it allows you to market your business’s products and services without being too aggressive. Businesses like Nike have perfected their Instagram game. If you look at Nike’s Instagram page, you’ll see that all of their posts are aimed towards increasing brand recognition.
Interact with your customers
It’s not difficult to locate your ideal customers on Instagram.
The first step is to look at the accounts that are following businesses that are similar to yours. If customers are interested in what they have to offer, they’re likely to be interested in what you have to offer as well.
Also, if you’re a marketing agency, you might want to follow some of the people who follow popular marketing agencies. But keep in mind that not everyone that you follow will follow you back. Some of them will, and if you’re producing the right content, there’s a good chance they’ll respond.
After that, you can start interacting with those people by writing comments on their photos, liking them, and even sending them direct messages.
Partner up with influencers
One of the best strategies to improve your brand’s recognition on Instagram is to collaborate with influencers. Influencers can suggest your brand to their followers.
The goal here is to collaborate with influencers that are a good fit for your brand. If you’re a tech brand, for example, working with a tech guru rather than a fitness influencer makes more sense.
It’s critical that you thoroughly investigate the influencers with whom you collaborate. Make sure to find a person that is seen as a credible source of information and advice. Don’t partner up with influencers that are prone to drama and public scandals. You definitely don’t want them to smear your business’s image.
Stimulate UGC
Any content provided by customers is referred to as user-generated pieces of content. User-generated content is frequently shared by brands on their own social media and other marketing mediums.
Generating this kind of content is also not too difficult. Starting a brand hashtag trend is the simplest approach to curate user-generated material.
On your Instagram profile, you can highlight the best posts. Remember to get approval from the author of the piece before reposting it on your own account.
Final words
The benefits you get from your business Instagram account will depend on how much effort you put into it, just like anything else. If you follow the advice given here on a regular basis, you can rest assured that your following will expand.