As a company, you want to be sure that every marketing channel you invest in produces results. Instagram is an expected choice because it provides excellent chances to assist your company in growing brand awareness.
Instagram has reached a key milestone in terms of usage in the last year. The platform now has over 1 billion monthly active users and is the second most popular social media network.
This should tell you that you must do everything possible to use this marketing channel to boost your brand image. So, let’s have a look at how you can achieve that.
Use hashtags wisely
Postings with only one hashtag receive 12.6 percent higher engagement than those without one. This is something you have to know to understand the importance of hashtags.
However, Instagram hashtags can help you with more than merely raising your interaction rate. In Instagram’s algorithm, an engaged audience is likelier to share your posts with their family and friends, enhancing your reach and brand image.
That’s why conducting hashtag research can help you expand your Instagram reach. You need to know how to choose hashtags for Instagram that are good for your business.
You’ll be able to add up to thirty hashtags per post to enhance the exposure and searchability of your posts if you have a custom list of hashtags. This way, you’ll get to promote your business to people interested in your products and services if you employ the proper hashtags in your Instagram captions.
So, remember that choosing the right hashtags is essential to get you the traffic you need.
Consistency in terms of content
Consistency is the key to boosting your brand’s recognition on Instagram. Your content must be consistent with your brand’s overall personality. Images and content relevant to your brand’s goals should be posted.
As soon as customers arrive at your Instagram page, users should be able to tell what your brand is about. Any post you submit to your Instagram account should inform visitors about your company’s services and beliefs.
Instagram is excellent because it allows you to market your business’s products and services without being too aggressive. Businesses like Nike have perfected their Instagram game. If you look at Nike’s Instagram page, you’ll see that all its posts aim to increase brand recognition.
Interact with your customers.
It’s not challenging to locate your ideal customers on Instagram.
The first step is to look at the accounts that follow businesses similar to yours. If customers are interested in what they have to offer, they’re likely to be interested in what you offer.
Also, if you’re a marketing agency, you might want to follow some people who follow popular marketing agencies. But remember that not everyone you follow will follow you back. Some of them will, and if you’re producing the right content, there’s a good chance they’ll respond.
After that, you can start interacting with those people by writing comments on their photos, liking them, and even sending them direct messages.
Partner up with influencers.
Collaborating with influencers is one of the best strategies to improve your brand’s recognition on Instagram. Influencers can suggest your brand to their followers.
The goal here is to collaborate with influencers that fit your brand well. For example, working with a tech guru rather than a fitness influencer makes more sense if you’re a tech brand.
It’s critical that you thoroughly investigate the influencers with whom you collaborate. Make sure to find a person that is seen as a credible source of information and advice. Don’t partner up with influencers prone to drama and public scandals. You don’t want them to smear your business’s image.
Stimulate UGC
Any content provided by customers is referred to as user-generated pieces of content. Brands frequently share user-generated content on social media and other marketing mediums.
Generating this kind of content is also not too difficult. Starting a brand hashtag trend is the most straightforward approach to curating user-generated material.
On your Instagram profile, you can highlight the best posts. Remember to get approval from the piece’s author before reposting it on your account.
Final words
The benefits you get from your business Instagram account will depend on how much effort you put into it, just like anything else. If you follow the advice given here regularly, you can rest assured that your following will expand.
