You can now download an app for just about anything, from ordering food to buying health insurance to calculating your taxes, there’s an app to do it for you in seconds. Around 1,400 new apps join the app store every month, making competition within these domains extremely stiff.
So when you launch an app it becomes quite tough to stand out in the crowd if you don’t know how to play the ASO game. ASO stands for App Store Optimization, this is a strategy aimed at maximizing your reach on the app store and boosting organic downloads. ASO also helps companies reduce their cost of acquisition. Let’s take a closer look at ASO and some other strategies that can catapult you to the top of the App Store.
App Store Optimization (ASO)
ASO is a strategy that can save you a lot of time and money and help you get noticed all over the App Store. The strategy factors in various parameters that the App Store uses to rank apps and uses these parameters to drive organic traffic to an app and promote downloads. Let’s take a look at some of the parameters the App Store factors in while ranking an app.
While conducting ASO there are two main factors to take into consideration. On-metadata factors and Off-metadata factors.
On-metadata factors are the things you can change about your app within the App Store, this can be the app description, the app name, reviews and ratings, etc. Making changes to these fields improves your App Store keyword ranking, your chances of getting on a featured list within the App Store, and your conversion to download rate. Your conversion to download rate is one of the most important key performance indicators (KPI) on the App Store.
Off-metadata factors and things that are not necessarily in your control. These include things like, speed of downloads, ratings and reviews, user engagement, the perceived value of the app, etc. Your app’s rating and reviews are one of the most important off-metadata KPIs and you should do your best to get your users to engage with your app.
How to Boost Ratings and Reviews for your App
A study conducted by Apptentive showed that nearly 60% of users go through reviews and ratings of an app before downloading it. This makes your app’s ratings and reviews one of the most important off-metadata factors to rank your app within the App Store. Let’s take a look at a few methods you can adopt to increase the number of reviews and ratings for your app.
It’s all about Timing
When you ask a user to review your app, it very important to consider when you’re asking them to review it. If your app has just recovered from a crash it might not be a good idea to ask users to review or rate your app. The inconvenience could have irritated them and this could lead them to rate your app poorly, some users might also take out the time to write a bad review for your app on the App Store.
You should also try to make the prompt to review and rate your application as subtle and non-disruptive as possible. Prompting a user to review your app while they are mid-way through a transaction is not a good idea, you’d rather ask them to do this after they have finished their transaction. You can also ask users to review and rate your app as they complete milestones within your app like, completing a certain number of transactions, completing a level within a game, etc.
Asking a new user to review and rate your app is not a good idea either. You should let the user finish a certain number of interactions with your app before asking them to review it, this will give them a better idea of how your app works and they will be in a position to provide you some honest reviews.
Get a company to provide you reviews
There are a number of companies like appreviews.ninja where you can buy app reviews for iOS and Android. These companies incentivize their users to download and review your app. This service is especially useful if you’re just starting out because it can be hard to get your first few users to review your app. The reviews and ratings provided by these companies are 100% organic from 100% real users.
Take the Bad with the Good
Your app is not always going to get good reviews. Glitches in the system and other features could annoy users and they might provide you some feedback through a review. It’s important to reply to these reviews as soon as you can and make the updates to your app. Feedback is one of the best ways to improve your app and gauge what your users want, so don’t be disheartened when you get a bad review on the App Store, this could be that one great idea that can catapult your app to the top of the App Store.
When you decide to launch your app be aware that there is a lot of competition in the market and everyone wants to get the user’s attention. One of the best ways to get the attention of users is by having a lot of reviews and ratings for your app.