How to Build a Web Content Optimization Strategy: A Guide

If you want to increase engagement and conversions of your users and customers, content truly is king. But it’s a constantly evolving marketing method and it’s easy to fall behind.

Staying on top of your content is vital, and a content optimization strategy can help you plan ahead rather than constantly playing catch-up.

But how do you create a content strategy? It’s not as difficult as you may think. Keep reading as we guide you through the basics of content optimization.

What Is a Content Optimization Strategy?

A web content strategy is much more than making sure you’re putting out regular content on your website. It requires an understanding of SEO (search engine optimization)—the art of attracting users to your site through the use of keywords.

In basic terms, you want to make sure you’re producing content that people are searching for.

There are billions of Google searches every single day, so it’s more than worthwhile optimizing your content to direct even the most minuscule number of those searches to your website.

A content strategy helps to not just direct traffic, but relevant traffic to you.

What Are the Different Types of Content Optimization?

The best way to optimize content is to cover all bases—it’s not just about writing engaging blogs or posting on social media. Let’s take a look at the different ways you can optimize content.


A backlink is a link from one website to another. If you have quality, engaging content, you’re more likely to find links to your website around the web.

Onpage Content

High-quality content is important, but onpage SEO for content is also of paramount importance. This means using SEO techniques on aspects like headlines, meta descriptions, and the body of the content itself.


If you’re looking for more than just traffic and want to turn that traffic into conversions, you’ll need to optimize your content to do just that.

The golden nugget here is to try to keep users on your website for as long as possible, which increases their likelihood of signing up, buying, or subscribing.

The Most Important Aspects of Content Optimization

You could read books, blogs, and attend seminars on the various parts of content optimization, so we’re going to outline a few of the most vital areas of content SEO;

  • Keyword research (probably the most vital part of SEO)
  • Analyze competitors
  • Create topics for content
  • Optimize meta descriptions
  • Utilize multimedia—in the digital age it’s important to make the most of images and video
  • Use both internal and external links
  • Use CTA (calls to action) to retain users and create conversions

It all starts with keyword research—once you know what your potential customers/clients are searching for, you can shape your content around their needs.

How’s Your Content?

If you’ve read through this guide and realized that your content maybe isn’t up to scratch, don’t panic.

Even optimizing your existing content can make a difference, but creating a content optimization strategy going forward will be a huge step in the right direction.

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