In this digital world, many advertising and marketing strategies are available to help small and large businesses promote their brands and reach more customers. One of these strategies is affiliate marketing. It refers to a strategy wherein a business compensates publishers to drive traffic to the former’s products and services. Due to the profit potential of this advertising model, many affiliate companies are available out there to help businesses with their affiliate marketing needs.
However, dealing with the business operations and the affiliate marketing campaigns can be tedious and time-consuming. This is where automation tools come into play. Generally, there are several automation tools designed to help organizations carry out business operations efficiently and smoothly. For example, a Robotic Process Automation (RPA) tool is used to simplify manual processes by letting software bots do repetitive tasks more accurately, thereby reducing the burden on the employees. It can help improve accuracy and enhance productivity by freeing up your human workforce with basic manual tasks, automating integrations for your systems and workflows, and fostering innovation within your IT infrastructure. Nevertheless, if you’re unfamiliar with this automation technology, you can learn about RPA software from HelpSystems and other providers online.
But on top of the automation tool mentioned above, affiliate businesses should also take advantage of certain affiliate software to automate their affiliate marketing-related tasks. Essentially, affiliate software allows you to monitor and report on the actions taken regarding affiliate links.
This software allows advertisers to develop, track and manage affiliate marketing campaigns, enables link tracking, referral management, and commission payment.
Affiliate software solutions are used to recognize customer IP, browser data, and data on affiliate references. It also tracks data that helps merchants and affiliates in optimizing visitor traffic. This is very important because every company wants to attract loyal customers through one-time customers. That’s why it’s essential to review what type of visitors affiliate links bring to your site. So it can be tracked and whether it is the target audience you want to attract to your site. Depending on what kind of business you do, there are various software solutions, casino software solutions, software solutions related to the video game industry, etc .
In addition to all this, affiliate software offers link tracking and provides a choice between different link styles or custom tracking codes. Affiliate software enables rewarding affiliate companies based on click performance, sales results, number of generated contacts, or impressions of advertising material (banners, links).
Here is a list of best affiliate softwares:
PartnerStack is the only partner platform created for SaaS and designed to provide predictable revenue and accelerate the growth of software companies and their partners. Many companies use PartnerStack to manage and scale their affiliate programs, training, payments, and more to enhance the success of their partners.
This software allows you to recruit and empower any type of partner such as
- Marketing partners (affiliate marketing experts, influential groups, and content creators who direct traffic to your website)
- Partners resellers who manage the entire sales process and close deals.
Each Partner on PartnerStack gets access to their dashboard that allows them to measure their performance quickly, access resources, withdraw payments, and discover new affiliate programs.
Impact is a leader in Partnership Automation, helping brands compare any type of partnership, including affiliates, influencers, strategic marketing partners, mobile apps, and more.
This software automates every step of the partnership life cycle from discovering, recruiting, hiring, and optimizing all types of partnerships. The Impact was founded in Santa Barbara, in 2008. the impact has now more than 750 employees across the US, Asia, and Europe.
A Clickmeter is a tool that helps advertisers, agencies, and online resellers create a custom affiliate program. It is easy to use and registers solutions and activities that happen on different channels. Provides real-time reports and the status of associated programs. Allows users to make decisions following the latest information. Clickmeter is one of the best affiliate software.
Post Affiliate Pro
This is the most famous software for managing partners. It is the perfect solution for online stores and e-commerce websites. It is available worldwide and helps monitor the affiliate network.
This software justifies more than 27,000 companies’ trust and allows you to create personalized commission structures and help monitor them.
Tapfiliate is software that helps content creators and businesses grow through affiliate marketing. This software allows you to create your affiliate program from tracking and optimization, sharing on social networks to fraud detection and asset management. It offers a large selection of functions that can be used and explored.
Affice is a platform that allows real-time monitoring, analysis, and optimization of their online advertising campaigns. Everything is easy to manage and analyze. Most leading companies use Affise to improve their business with conversion-based costs instead of paying for clicks.
The Everflow platform was created by a team from one of the early mobile ad networks, Moolah Media. As the space for marketing performance developed rapidly, Everflow was created accordingly – the most modern platform in line with the requirements of modern retailers.
TrackingDesk is one of the leading traffic management platforms used by internet retailers, promoters, and influencers. This software is large yet easy to use. It is associated with the top ad networks and affiliate networks. Manages all digital marketing campaigns and provides many real-time functions, such as analytics, optimization, A / B testing, etc.
The Cake is software with affiliate marketing solutions. Offers potential client generation and enables advertisers, networks, and publishers to manage, optimize and measure marketing performance in real-time. Affiliate marketing: manage and measure affiliate marketing programs and attract valuable partners.
Generating potential customers: maximize efforts to create potential customers with a holistic way of managing and optimizing traffic sources …
Measure the actual cost of customer acquisition across all channels and improve campaign performance.
This platform enables increased sales, retaining a large number of customers, and growing revenue with advanced tools such as customizable payment options, good governance, conversion tools, etc. In addition to this, it offers the flexibility and power of business management with the integration of independent companies, a mobile application, and much more.
Depending on the dimension of your business, you will decide on the best affiliate software. Investing in it is an essential thing for the success of your affiliate marketing program. So, if you haven’t decided yet, keep the information mentioned above in mind to help you choose the best software for your affiliate business this 2022 and beyond.